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Optical Glasses
9 Rules for Web Presentations (INC)
Web conferences and webinars are wonderful sales tools, but you must use them
properly.
With the cost and hassle of travel growing each year, many firms are replacing
traditional meet-and-greets with online sales events. Unfortunately, web
conferences and webinars are only effective when you follow these nine simple
rules:
**1. Offer something valuable**. If you want prospects to tune in, give them
something they want, such as the opportunity to interact with a recognizable
speaker. And offer attendees a prize drawing at the end of the program, or a
special gift if they stay online for the entire event. This is reasonable
sales expense, like the refreshments at a meeting.
**2. Remind them about the event.** When somebody commits to a meet-and-greet
at a hotel, they put it in their calendar and build their day around the
event. No so with online meetings, which are sandwiched into busy schedules.
If you want big attendance, remind people: Use email, voice mail, and IMs to
remind prospects to tune in.
**3. Start and end on time.** Live meetings often begin a few minutes late to
make certain that everyone has arrived. With an online meeting, though,
attendees are at their ...
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